Interview J.A.G. Frijns and H.M. Smith - New surveys reveal that social acceptance of water reuse isn't the biggest challenge

“A new set of European surveys have revealed that the perceived “yuck factor” typically predicted as a public reaction to wastewater recycling may not be as bad as we think. An anticipated negative perception of water recycling, or wastewater reuse, is frequently cited as a stumbling block when delivering large-scale water recycling projects.”

(Citation: Interview J.A.G. Frijns and H.M. Smith – New surveys reveal that social acceptance of water reuse isn’t the biggest challenge – Smart Water Magazine (2021)10, p.49)

(See also: https://smartwatermagazine.com/news/kwr/new-surveys-reveal-social-acceptance-water-reuse-isnt-biggest-challenge)