4 Lessons from creating a Dutch circular face scrub

“A collaboration in the Netherlands, however, is proving these two businesses are more closely aligned than you may think. A circular skincare product was borne out of a partnership between AquaMin- erals, who has teamed up together with utilities Waternet & WML, and skincare company, Naïf.
While the face scrub is one product embodying a circular economy in ac- tion, the history of the country’s circu- lar efforts goes back much further. And looking back over this development can reveal four lessons to help achieve a cir- cular economy.”

(Citation: van den Berg, G.A. – 4 Lessons from creating a Dutch circular face scrub – Smart Water Magazine (2020)5, p.52-53)