4 Lessons from creating a Dutch circular face scrub

“On the surface, beauty products and water treatment are worlds apart. After all, the glitz and glamour of cosmetics and utility-scale operations don’t often mix. A collaboration in the Netherlands, however, is proving these two businesses are more closely aligned than you may think. A circular skincare product was borne out of a partnership between AquaMinerals, who has teamed up together with utilities Waternet & WML, and skincare company, Naïf. While the face scrub is one product embodying a circular economy in action, the history of the country’s circular efforts goes back much further. And looking back over this development can reveal four lessons to help achieve a circular economy:”

(Citation: van den Berg, G.A. – 4 Lessons from creating a Dutch circular face scrub – www.waterwastewaterasia.com (2020)10 November)