EGU24 - Enjoyed to the fullest

“With 18,896 presentations given in 1,044 sessions, it’s a challenge to summarize all the impressions gathered last week at EGU24. As I reflect on the event, and although thoughts in my head are racing as rabbits, here are the key takeaways that I’d like to share: Science communication: Empowering society as scientists
Science journalism is a public service and, as scientists, we have a responsibility to empower society. Bridging the gap between scientific research and the general public is essential. Here are some tips for effective communication:
– Keep it short and use storytelling;
– Start with the main takeaway, emphasizing positivity and solutions;
– Be clear about what is evidence based and what is your opinion.
– Use everyday language and keep in mind that some terms have different meanings to scientists and the general public.”

(Citation: Vertommen, I. – EGU24 – Enjoyed to the fullest – KWR-Blog (2024)23 April)