Interview C. Makropoulos, G.A. van den Berg - Why a face scrub embodies a Dutch circular history

“On the surface, cosmetic beauty products and water treatment waste products are worlds apart. A collaboration in the Netherlands, however, reveals that these two businesses can align much more closely than you may initially think. An organisation called AquaMinerals, together with utilities Waternet & WML and skincare company, Naïf, teamed up to produce a circular face scrub.
A circular history While the skincare product can be seen as the modern-day face of a circular economy in action, the history of the country’s circular efforts goes back much further. It was over 25 years ago that a group of Dutch water utilities came together to address how to best treat their solid wastes. What originally started as a collective way to save costs, eventually evolved into a flagship example of the circular economy in the Dutch water sector.”

(Citation: Interview C. Makropoulos, G.A. van den Berg – Why a face scrub embodies a Dutch circular history – www.smartwatermagazine.com (2020)11 November)